Creative practice / 2026

HELLOOOOO

You are calling Luka

Creative strategistStorytellerEntrepreneurBrand managerPart-time poet

Based in London, occasionally Paris.

Three full-length views of Luka in a forest-green knit, white shirt, dark denim and brown shoes
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02 / SELECTED PROJECTS

Projects that move my heart.

ROCCO project JACQUEMUS wordmarkJacquemus concept project NOEM heart pendant mark NAMI Skincare white ginger-root logo on a minimal grey backgroundNAMI skincare project
01 / 05Move your mouse to exploreSwipe through the work

03 / THE CAUCASUS Where I come from

A sheet of ivory paper resting on an ornate silver plate
Born and raised in the Caucasus, Georgia, I find inspiration in mountains, the sea, and nature’s patterns. The gulls above the Black Sea echo my ideas; in those patterns, I find salvation. After all, marketers are deities of a kind. I serve my ideas on a silver plate to those who see beauty in everything.

04 / EDUCATION

My Background

2019–2023

SDASU

Bachelor’s in International Relations
2023

American University of Paris

International Business
2025

City, University of London

MA Marketing Communications
A bundle of vintage records and papers tied with string
05 / THE TOOLKITTHINGS I MAKE WITH

TOOLS that I use.

01GrokLLM prompting & idea testing

02FigmaVisual worlds & prototypes

03Google Analytics 4Audience behaviour & measurement

04Meta Ads ManagerCampaigns & performance

05ClaudeResearch, writing & thinking aloud

AND MOST OF ALLCreative thinking
& soul.