ROCCO / THE COUNTRY HOUSE REIMAGINED
YOUR ESCAPE
STARTS HERE.
A hosted Saturday of movement, a long table and
new company. The day is complete in itself; the
room is an invitation to stay longer.
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01 / POSITIONING
A RETREAT WITH
A COMMUNITY.
01 ARRIVE
A clear day ticket makes the first
visit easy.
02 CONNECT
Pursuits and hosting give people a
reason to talk.
03 RETURN
The club turns one Saturday into a
familiar circle.
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02 / IDENTITY
TWO INKS. ONE WARM PAPER.
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01 / PRIMARY
OLD BURGUNDY
#3A2321
02 / SECONDARY
FOREST SHADOW
#2E3115
TYPE
ROCCO WORDMARK
Rounded monoline headings; plain sans for supporting copy.
WARM PAPER / #F1EEE7
PLAIN SANS FOR DETAILS AND INFORMATION
03 / ART DIRECTION
THE TABLE AND THE FIELD.
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03 / ART DIRECTION
COMMUNITY BUILT FOR YOU.
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03 / AUTUMN STORY
GLOVES OFF, GLOVES ON,
AUTUMN IS ETERNAL IN
ROCCO MANOR.
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04 / THE COURT
FROM COURT TO TABLE.
GROUP TENNIS AND PADEL CLASSES ARE INCLUDED IN THE SATURDAY ESCAPE.
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05 / EXPERIENCE
ONE SATURDAY, SEVEN BEATS.
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11:00
Arrival and station shuttle
11:45
Group tennis class
13:30
Long-table lunch
15:00
Group padel class, games and free time
17:30
The Slow Hour salon
19:00
Light supper and music
21:00
Shuttle or overnight stay
Both group classes are included in the day ticket. Class times, capacity and transport depend on the venue partner.
05 / EXPERIENCE
PURSUITS ARE THE ICEBREAKER.
ROCCO / LUKA SVANIDZE
11
TENNIS / INCLUDED
A group class before anyone has to be good at
it.
PADEL / INCLUDED
A second social class in the afternoon.
HORSE RIDING
An optional extension with qualified
instruction.
FISHING / GOLF
Bookable additions when the venue can host
them.
Included classes are scheduled in groups. Optional pursuits, availability and any extra prices require venue confirmation.
06 / MARKET POSITION
WHERE ROCCO SITS.
THE HOSTED COUNTRY-HOUSE DAY, WITHOUT AN ANNUAL GATE.
LOWER ENTRY COMMITMENT
HIGHER ENTRY COMMITMENT
MORE HOSTED SOCIAL PROGRAMME
MORE SELF-DIRECTED
YHA
Ravenstor
YHA
Hartington
The Fish
THE PIG
near Bath
Cowley
Manor
The Newt
Estelle
Manor
Soho
Farmhouse
ROCCO
ROCCO / PROPOSED £200 HOSTED SATURDAY; £500 UNDER-30 MEMBERSHIP IS OPTIONAL.
Qualitative map from official property sites, reviewed 07.10.26. Room, day and membership products differ.
Sources: YHA (2) · The Fish · THE PIG · Cowley Manor · The Newt · Estelle Manor · Soho Farmhouse. Click markers.
ROCCO / LUKA SVANIDZE
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06 / OFFER
THE DAY COMES FIRST.
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£60
PURSUIT SOCIAL
One group class and a hosted
introduction.
£200
SATURDAY ESCAPE
Group tennis and padel classes,
lunch, light supper, two drinks or
zero-proof equivalents, hosting
and timed station shuttle.
+ £100
SHARED ROOM
Per person for two ticket holders
sharing a room, subject to
availability.
Proposed prices. Day plus shared room totals £300 per person. Rail travel and breakfast are excluded.
06 / OFFER
SATURDAY ESCAPES MEMBERS CLUB
ROCCO / LUKA SVANIDZE
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£500
PER YEAR / FOR THE UNDER 30s
01
Priority access to member Saturdays and rooms.
02
£100 annual house credit toward eligible spend.
03
Member-only gatherings.
04
Up to four paying guest places per year.
Proposed benefits. Tickets, rooms and guests priced separately.
07 / COMMERCIAL LOGIC
A DAY WORTH COSTING.
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48
GUESTS
£9,600
DAY REVENUE
£4,800
VARIABLE COST
£3,800
FIXED COST
£1,000
ILLUSTRATIVE CONTRIBUTION
BEFORE OVERHEAD AND TAX
At £200 per ticket and £100 variable cost per guest, the £3,800 fixed cost breaks even at 38 guests. Eight room extensions at £50 net each would add £400. Membership is excluded.
08 / SOCIAL CAMPAIGN
THE SATURDAY
INVITATION.
01 THE INVITATION
Teaser film and dated waitlist release.
02 FROM COURT TO TABLE
Tennis, padel and lunch in one carousel.
03 COME AS YOU ARE
Solo arrival stories from real guests.
JOIN THE SATURDAY WAITLIST
ESCAPE TOWARDS
YOUR OWN CASTLE.
DISCOVER SATURDAY ESCAPES
